Stay tuned for the latest updates.

We are writing to let you know that we have announced plans to merge Boston Beer and Dogfish Head, creating the most dynamic American-owned platform for Craft beer and beyond. 

This is exciting news for us and for Craft beer. We wish we could have shared the news with you sooner, but because Boston Beer is a publicly traded company, we had to keep the lid on it. A copy of the press release is available below.

We are excited about the opportunities this merger brings to our coworkers and our brands in terms of growth and success at this competitive moment. There are three key reasons why now is the right time:

1. We’re creating the ultimate craft beer company – With award-winning brewing talent, a shared culture of innovation and more than half a century of brewing expertise, we will write the next chapter in American brewing.

2. We will grow faster together – We will have the strongest portfolio of high-end craft and beyond beer brands in the industry, with enhanced distribution strength and top-ranked sales capabilities to grow faster together.

3. Set-up to win for the long-term – With an unrivaled drive to push boundaries, strong track record of serving our Wholesalers and customers nationally, we’re putting the industry on notice that we are here to stay.

The newly combined company will maintain its status as an independent Craft brewery, as defined by the Brewers Association, and will represent less than 2% of beer sold in the US. Based on industry trends, we expect that we’ll see more consolidation in the industry over time, and we’ll be in the best position to take advantage of those changes.

Our ultimate goal is to be aligned in one distribution network in markets where it makes sense. However, for now it’s business as usual.  We are fully committed to delivering our 2019 plans, and nothing changes in terms of how you engage with Boston Beer and Dogfish Head.

We know this is big news and you’ll likely have questions.  The transaction is expected to close late in the second quarter of this year, subject to customary closing conditions. Until closing, we won’t have all the answers, but we’re committed to keeping you updated as information is available. 

We remain committed to the three-tier system through which we sell at least 99% of our portfolio. We have no plans to change that, and believe this news is good for all stakeholders involved in the three-tiers.

We hope that you share our excitement and we look forward to celebrating with you soon.

Cheers & Namaste,